Social media implementation plan

 Background:

Name of the plan would be social media plan for a small business. the small business is a old instruments shop located in kokkola, a small town in the west coast of findland, target is all musicians or parents of potential musicians (meaning parents with kids those play piano or violin, for example) from kokkola and smaller towns around without a instrument shop. For example Pietarsaari wouldnt be included as they have a instruments shop locally.


Target group:

There are several lines to follow in order to implement sucessfully the social media plan for this instruments shop in a small town like Kokkola. For example, their biggest competitor is the huge online retailers that are so popular nowdays, specificly the one based in Germany named Thomann, they offer free shipping over 200€ purchases, really competitive prices and 30 days return policy. The strenghs of kokkolan Laitevalitys agaisnt competitors like this is the direct personal contact, in the shop, and a base of local customers those are took care by offering a familiar treatment being able even to have some coffee at the shop while they chat with sales person, they also try to equal prices competivity with Thomann. The shop was not in instagram before i started this project, and i think that was a huge gap that needed to be covered as instagram is the most popular social media platform for all ages. The target group to be reached is all adult and underage musicians of all kokkola, and all adult and underage musicians from the small towns around without a instruments shop. And also to all parents those have kids starting to have some instrument learning hobby or after school activity like playing piano or violin, for example, from Kokkola and the small towns around Kokkola without. The porpouse of the social media plan is to put the following messages into this target group. kokkolan Laitevalitys offers you personal and familiar treatment, you can order from the shop, come to the shop, try the item, and no need to purchase if you do not like it after trying it in the shop, unlike ordering online, in where if you want to return an item you need to pack it again, and not buy it ultimately if you do not like it. Bassically kokkolan Laitevalitys offers to the costumers the kind of treatment that has got lost after the e-comerce has been normalized, you deal with a familiar face and you can try your item before purchasing and no need for extra online processing if you dont want the item. Also the porpouse is to make sure the potential costumers get to know that there are a group of several popular brand´s all products available that kokkolan Laitevalitys have the posibity for the customers to order from the shop, so try in the shop and etc, as explained above.


Social media tools and services and how they are used:

The social media platform/tool choosen is instagram, because the shop wasnt present there before and because its the most popular social media app nowadays for all ages, I think at this moment Instagram is winning over Facebook, even if the both belong to same company, cuase the design makes the video and also photo based contents more in the center of the contents offered to their users, unlike Facebook which was created originally of the porpouse of sharing text status updates, something not as good for marketing and selling products. The plan is to ellaborate quality visual contents, video and photo, that shows the life in the shop, the familiar enviroment, and the products that come new in stock, and the products that the customer can order from the shop that are not available in the shop phiscally. Also to show the brands the shop works with directly through their distribuitors in Finland. The writing also is planed to be familiar, and close, knowing that the audience is the people from Kokkola and around.

Updating and maintenance:

The contents will be shared periodically, under the basic of quality over quantity. Also, besides own generated contents, contents from the instagrams of the popular brands that the shop can stock products will be reposted, so thats a easy way to use already generated contents in favor of the shop. This in a constant basic, to give the impression of "we are the dealers of this brand, you dont need to look forward". There will be some planing in the timing for the publication of the contents, that works better than unplaned posts, also the times of posting will be planed acording to the hours where there are more people using instagram and traffic in the app. The ensurement of the implementation will go accordingly to the success of it, thats the metric, what success works so will remind being done. I also will do A, B or C tests to see what works better and strategies or contents that are not successfull will be dissmissed, Instagram offers good tools for statistics and controling what kind of posts work better and what not.